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According to Brandon Gaille, 35% of customers only know that your business is there if there's a sign. This indicates that signs can be beneficial to your business, but the trick is to understand how to use business signage effectively by positioning it strategically and using the right design elements. Let's look at the top three ways your business can benefit from better signage.
Well-designed signage can help represent your company and create the right impression among prospective clients. For starters, you can showcase the name of your company and the services and products you offer. It's one of the most efficient ways to communicate with people interested in doing business with you. You'll be using symbols and signs that can be easily processed without resulting in information overload.
How do you guide people to your business if they don't even know it exists in the first place? Better signage can help you remedy this by advertising your business. In order for people to find your business, it's essential to ensure that the message is clear and straightforward. The signage also has to be placed in a prominent position where it's highly visible to the right people. You can even use signage to promote your services and products and get better results. The good news is that using business signage is a cost-effective marketing tool that can promote your business and provide a high return on investment all year round.
The advantage of business signage is that it also affords you the opportunity to incorporate your branding. You can market your business through signs to boost brand awareness. As mentioned, well-designed signage can make a long-lasting impression on prospective customers, so they keep you top of mind whenever they require the products or services you offer. When you share brand messaging through signs, this brings a variety of benefits, such as increased customer loyalty and better brand recognition.
These are some of the benefits you can expect when you invest in better signage for your business. It all starts when you engage a reputable signage company to help you get your project rolling, so don't hesitate to get in touch with Service Graphics Printing and Signs today!
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