Have you ever been driving down a highway on your way to work and noticed a billboard on the side of the road? Maybe it was for something that you weren't interested in, or maybe you felt like you weren't the demographic for the product or service that was being advertised. However, as you keep seeing this sign on the side of the road, eventually, you may find that you want to try it. This process is just part of what makes marketing with signs so effective. Let's explore this concept further.

Signs Are Continuously Effective

The power of marketing with signs is that it's inexpensive and incredibly effective. A sign on the side of the road that's continuously seen by drivers can introduce new products and services that potential customers have never considered before. According to FedEx, a whopping 67% of consumers who have been surveyed said they have bought a product or service because a sign captivated their attention and hooked them. This is an incredibly powerful tool to use at your disposal whenever you want to advertise your product or service in a cost-effective manner that could reach thousands of people in a single day.

Signs Leave a Lasting Impression

The signs that you leave on the side of the highway are the first and last impression of your brand that people will see as they come and go to their destinations. Using unique branding elements on your signs could captivate someone on their way to work and make them favor your brand. The best part about all of this is that the signs that you put up on the highway work around the clock. They require low amounts of maintenance, and they can be seen by people at all hours of the day. Repeated exposure to information about your product can really leave a positive impression on potential customers.

Now that the Christmas season is here, it's time to consider getting signs that captivate your business' branding and share your products and services with the world. You need to contact the experts who can help you set up your signs. Just give us a call, and we can help you get your signs set up in no time. Take advantage of the holiday season rush and get your products and services in front of more eyes than you could have ever imagined. Reach out to Service Graphics Printing & Signs today!