Signage is crucial in communicating targeted messages to clients. Signs are considered an essential part of the marketing mix. They are responsible for attracting potential customers and getting your company name out in the social sphere. According to ARF Research and Consulting Inc., 60% of businesses experience about a 10% increase in their average sales by incorporating or updating their signage. Below are simple ways that signage and branding can help grow customer acquisition for your company.

Create a Logo

A logo is the first thing people will see when they walk into a business. Customers should be able to recognize it from far away. They should associate it with the product or service you are advertising. Putting this logo on your signage is an easy way to grab the attention of potential customers before they even reach the door.

Use Specific Colors

The colors you choose for your signage and banners will directly impact how customers view your business. Research has shown that a particular color causes people to be drawn to a sign or advertisement. You want to choose colors that contrast nicely but are not too bright. For example, orange and yellow are complementary colors that stand out the most. However, using black texts in those colors stands out even more.

Connect With Customers

When a customer walks into your business, there are probably some questions they are looking to answer. At the end of a customer service interaction, a customer should be able to associate your business with a specific person or department. In addition, the logo on your sign should also be visible from the phone of that person or department. If you have multiple offices, you can put separate signage at every door to help customers know where they need to go.

Utilize Affiliation

Signage is about more than just getting customers in the door. It's also about letting customers know where to go once they're in your establishment. The last thing you want is someone to come in and not know where they're going. Make sure to post plenty of signs in clearly visible locations to direct customers to specific sections of your establishment such as your washrooms and check-out counter.

Keep it Simple

People are very visual. Suppose you have something that bothers them about how you have designed your signage. In this case, they will remember it and notice it every time they walk past it. Do not go overboard with signs and graphics just because you can. Instead, keep it simple and clean so people can see what needs to be seen.

Do you need any help with signage? Whether you are an established company or a new business, there are many different options for you. We have experience with businesses of all sizes and industries. Let us work together to develop the perfect signage solution for your needs.